$0
7 days · 10,000 signals
Best for validating one live gateway and proving destination delivery.
All destinations enabled during evaluation
- One gateway
- Custom domains included
- Unlimited MCP during evaluation
- 7-day log retention
Buying path
Pricing that matches the path you actually run.
Understand the billing unit, choose the right plan for your stage, and move forward with a cost model your team can explain.
- One signal is billed once
- Free trial available
- Hybrid self-serve + demo path
Canonical billing definition
A signal is one request processed through your gateway.
If that request fans out to Meta, Google, and TikTok, it is still one billable signal. You pay for a clean first-party pipeline, not for every destination copy.
Example
1 purchase event
Ingested once from your storefront or backend.
Fan-out
Meta + Google + TikTok
Still billed as one signal because the source request is processed once.
Decision rail
Which path should you take?
Self-serve fit
You know what you want to track, can create a gateway yourself, and mostly need the simulator and docs.
Team fit
You want multiple destinations, longer retention, or team seats without introducing a heavier data platform.
Sales-assisted fit
You are migrating from another setup, buying for clients, or want a rollout plan before switching production traffic.
$5 minimum
$0.001 per signal
Best for operators who need a clean first-party pipeline for core paid media channels.
Meta, Google, and TikTok included
- Usage-based billing
- 100 MCP requests/day
- 7-day log retention
- One-seat control plane
Recommended
Pro $49/mo
100,000 included signals
Best for agencies and technical growth teams running active production traffic across multiple destinations.
All destinations plus custom domains
- Then $0.001 per signal
- Unlimited MCP access
- 30-day log retention
- 5 seats and priority support
$199/mo
500,000 included signals
Best for higher-volume teams that need cheaper marginal cost, longer retention, and stronger operational guarantees.
99.99% SLA in plan definition
- Then $0.0008 per signal
- 90-day log retention
- 10 seats and priority support
- Lower marginal rate at scale
Signal economics
Translate signal volume into an operating decision
Use this model to translate ad spend into estimated signal volume and compare likely gateway cost before rollout.
$50,000
3.0x
Plan fit
Estimated monthly signals
100,000
Based on the current pricing model, this is the rough signal volume a team buying media at this level should expect to inspect and route.
Selected plan cost
$49
Approximate monthly cost on Pro.
Cost per signal
$0.0005
Useful for comparing against your current stack or agency margin model.
Current attributed revenue
$150,000
Based on the spend and ROAS inputs above.
Modelled value of cleaner delivery
$12,000
A conservative directional view of what better routing and measurement integrity can be worth.
Net directional gain
$11,951
This is a planning model for scoping economics before the team commits to a rollout.
Enterprise and manual support
Some teams should not guess their rollout alone.
If you are planning a migration, need volume guidance, or want agencies and operators aligned on one operating model, the right move is a demo and rollout discussion first.
- Migration planning from a GTM, Stape, Elevar, or broader CDP workflow
- Plan guidance for agencies or multi-gateway teams
- Operational review for custom domains, health, and rollout sequencing
FAQ
What counts as one signal?
One request processed through Anacoic. The request can fan out to multiple destinations and is still billed once.
Do I need to talk to sales to start?
No. You can start on the free trial and validate one gateway yourself. The demo path exists for teams that want help with rollout or migration.
Are there hidden destination or seat fees?
No hidden fees are advertised here. The major difference between plans is destination breadth, retention, MCP access, seats, and the included-signal envelope.
Ready to move?
Get one gateway live before the next planning cycle.
Start with a single first-party path, validate delivery with the simulator and health views, then scale the same infrastructure across paid channels and agent-ready operations.
Self-serve
Create a gateway and send the first signal
Best for operators who want to test immediately inside the dashboard.
Start freeSales-assisted
Book a demo for migration or agency rollout
Best for teams migrating off another setup or planning a multi-gateway rollout.
Book demo