Ecommerce tracking that behaves like infrastructure, not plugin roulette
Use a first-party gateway to route storefront events, inspect delivery health, and keep every destination on the same operational model.
- Shopify and WooCommerce
- Custom domains when you are ready
Browser-side paths are fragile
Ecommerce teams end up managing several pixels, store plugins, and platform-specific fixes just to maintain one conversion flow.
Each destination becomes its own project
Meta, Google, TikTok, and the rest often get configured separately, which makes rollout and troubleshooting slower than it needs to be.
Operators need one source of truth
When delivery health, security events, and setup state are scattered across tools, attribution debates turn into operations debt.
What the ecommerce path looks like in practice
- 1 Create one gateway per storefront so domains, credentials, and health stay isolated.
- 2 Connect only the destinations that matter to the live revenue path first.
- 3 Validate one purchase or lead flow with the simulator before moving to production traffic.
- 4 Add a custom first-party domain once the request and delivery model are stable.
What operators actually get
- One storefront event stream can fan out to Meta, Google, TikTok, LinkedIn, Snapchat, Pinterest, Reddit, X, Bing, and webhooks.
- The dashboard shows recent delivery, health, security events, and destination state from the same control plane.
- The setup path stays consistent whether the store is on Shopify, WooCommerce, or a custom stack behind the same gateway model.
Start with the storefront you operate today
Shopify
Connect a Shopify storefront, send first-party ecommerce events through one gateway, and route them to your ad destinations without relying on fragile browser pixels alone.
WooCommerce
Use the same gateway model for WooCommerce: one first-party event stream, one delivery control plane, and one consistent routing model across destinations.
Get one gateway live before the next planning cycle.
Start with a single first-party path, validate delivery with the simulator and health views, then scale the same infrastructure across paid channels and agent-ready operations.
Best for operators who want to test immediately inside the dashboard.
Start freeBest for teams migrating off another setup or planning a multi-gateway rollout.
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